Thanks for joining me this week on PowerTalk. I’m your host Chris Versace, editor of the investment newsletter PowerTrend Profits.   If your a new listener to PowerTalk, this is the place where I bring you my 1-1 conversations with CEOs of public and private companies as well as other key people in business, politics and wherever else might be impacting the stock market and our investing decisions. 

If you’ve been here before, welcome back! As you know my goal with PowerTalk is to let you listen in on some of the conversations I’m having each and every week and to take you behind the scenes and in the know.

Over the last few years we’ve seen the explosion in smartphones, tablets and ereaders from the likes of Samsung, Apple (AAPL), Google (GOOG), Amazon.com (AMZN) and others. Those devices along with streaming services, cable news, companies like Facebook (FB) and Twitter as well as apps like Flipboard are changing the way we consume news. That’s had a negative impact on the publishing industry, specifically the newspaper and magazine industries. 

A number of newspapers and magazines have folded while others are have reduced the number of days they publish and shift their business model increasingly online. The crux of the problem is the business model of old -- advertising -- is very different in the online world than it was in the print one. That’s forced companies like The New York Times (NYT), News Corp.’s (NWSA) Wall Street Journal and others to adopt new business models. 

Joining me this week to discuss all of this and talk about some of the latest strategies being put to work to help revitalize the news industry is Andrew Nachison, one of the founders of WeMedia, a global agency, studio and idea incubator for the digital age. Clients include publishers, marketers, startups, investors, media companies and educations institutions the world over. 

During our PowerTalk, we dish not only on the challenges facing these institutions, but also why legendary investor Warren Buffett of Berkshire Hathaway (BRK.A) has been scooping them up over the last year. Andrew also dishes on those properties that are doing right and he even shares the emerging business model that could help digital publishers and disrupt Google’s (GOOG) Adsense advertising platform.  

Several key takeaway that I came away with from my conversation with Andrew include:

  • Newspaper and magazine publishers like The New York Times Company (NYT), Gannet Co. (GCI), The Washington Post Company (WPO) and others continue to struggle with the shift in advertising dollars to digital platforms and away from print. While there are some success stories in the print medium, the publishing companies continue to struggle with how they compete with online properties.
  • Publishers are experimenting with new business models, such as the paywall seen at NewS Corp’s Wall Street Journal. Several online properties, such as Business Insider and Buzz Feed, have embraced a native advertising model that includes the “advatorie”, a hybrid advertising and content that meshes well within the online property’s content offering.  This model is evident inside of other platforms, like Patagonia and other media-product providers. 
  • The “advatorie” business model poses a threat to Google’s Adsense text and banner advertising model.
  • Tablets, such as Apple’s (AAPL) iPad and others will pressure the text book industry. Already new libraries are popping up that don’t have any books. Companies to watch on this front include News Corp., Amplify and Scholastic. 
Direct download: 03-21-13_WEMEDIAPOWERTALK.mp3
Category:general -- posted at: 9:12am EST