Fostering US Jobs and Manufacturing with American Love Affair CEO Noelle Nguyun

Welcome to another edition of PowerTalk. I’m your host Chris Versace, editor of the investment newsletter PowerTrend Profits, and these are my 1-1 conversations with the movers and shakers in the business world that take you behind the scenes and in the know. Be sure to check out ChrisVersace.com for more on PowerTrends and past editions of PowerTalk.

Throughout this would be US economic recovery, job creation has not matched what it has been in prior recoveries. In fact, we’ve seen more people dropping out of the labor force, while companies complain they can’t find the kind of workers they need. At the same time, there have been two structural shifts in the economy - the migration to online businesses, which is only accelerating given the adoption rates of smartphones and tablets, but also the slow death of domestic manufacturing. Let’s face it folks, that is a long-term recipe for disaster for the American middle class when it comes to jobs and incomes. It’s not like it was when I was a kid and a family could support itself with one parent working a middle management job.

While many businesses and entrepreneurs are using the online world to enhance their businesses and profits, few are also setting out to return manufacturing and jobs to the US. One such company that is is American Love Affair, an e-tailer that deals exclusively in goods made here in the US. If you’ve listened to my PowerTalks with Abe’s Market about its online business model and Motorola Mobility about how and why it’s building its Moto X smartphone here in the US, then you’ll get exactly what American Love Affair founder and CEO Noelle Nguyun is doing. 

Noelle and I also talk about why she founded the company and how she can compete with not only some of the bigger retail companies  — The Gap (GPS), JC Penny (JCP), Abercrombie & Fitch (ANF), Macy’s (M) and others—  but also with the growing online behemoth that is Amazon (AMZN). It’s a great conversation on many levels and it will have you seeing the opportunity and ability to not only save but  return both manufacturing and jobs here to the US.